Mini Can Strategy

The Coca-Cola Company is driving growth in convenience retail with a new national Sparkling Soft Drink Immediate Consumption strategy, designed to increase traffic and unit sales across the channel.

The rollout introduces a 4-package lineup — 7.5oz mini can, 16oz can, 20oz PET and 24oz PET — tailored to key shopper missions. The 20oz pack targets meal occasions, appealing to on-the-go consumers grabbing quick bites, while the 7.5oz mini can connects to snack and treat occasions, offering an affordable, smaller-serve option perfect for trying new flavors.

With 55% of mini can shoppers pairing purchases with snacks, the strategy drives larger baskets and broader recruitment.¹ Core offerings include Coca-Cola, Coca-Cola Zero Sugar, Coca-Cola Cherry, Sprite and Fanta Orange, alongside exciting LTOs like Coca-Cola Cherry Float and Sprite Winter Spiced Cranberry — delivering the right size, flavor and value for every convenience occasion.

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