Categories:
Frozen continues to be one of the strongest levers in convenience retail, helping operators drive trips, deliver value, embrace digital and unlock new shopper missions.
Since 2020, frozen beverages have delivered double-digit growth — outpacing fountain in 2023 — with limited-time offerings (LTOs) fueling even greater momentum. National brands and iconic flavors build trust and excitement, while flexible equipment and turnkey programs make it simple for retailers to serve up frozen success. Innovation and digital content keep the category fresh, relevant and appealing to today’s consumers.
 |
LTOs: Bringing Excitement and Incremental Growth
LTOs continue to drive incremental growth by creating excitement, sparking repeat visits and adding novelty to the frozen set. Seasonal and event-based flavors — from summer fruits to nostalgic tie-ins — keep the category vibrant and especially relevant for younger shoppers who over-index in frozen purchases. Rotating flavors and colors encourage loyalty and discovery, while bolder, unexpected flavor innovations help operators move beyond traditional “red and blue” offerings to capture even more upside. Frozen LTOs available to sample in the booth will include: Fanta® Chucky’s Punch, Fanta® Fruit Punch, Sprite + Tea, and Minute Maid Mango Lemonade.
|