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Digital is now central to how consumers engage with convenience retail. Shoppers expect the same seamless, tech-enabled experiences they get in restaurants — with speed, personalization and value built in. Order-ahead, low-contact pickup and loyalty integration are now table stakes, while digital touchpoints like apps, kiosks and drive-thru screens inspire purchases and boost basket size. The Coca-Cola Company is helping retailers adapt by enhancing customer apps, expanding delivery partnerships, activating loyalty programs and optimizing both in-store and digital points of inspiration. In the booth, you’ll meet Jenn Z, a life-sized avatar representing the $360B Gen Z generation, built to help retailers uncover real-time insights into the preferences and behaviors shaping the future of convenience retail. |